SSL certificates as a ranking factor: Secure your site for a better user experience.
Filed under: Resources
A secure website can impact search ranking and user experience. Time to get secure.
Search engines also may now use SSL certificates as a ranking factor.
An SSL (Secure Sockets Layer) Certificate is a digital certificate that ensures that the identity of a website is safe. It does this by establishing an encrypted link between a web server and a browser. This link ensures that any data being passed between the web server and browser are private.
In the past, SSL certificates were commonly used for e-commerce websites where credit card details were used to make a purchase. However, as of July 2018 Google (Specifically their Chrome Browser) will be marking all sites without a secure connection as “Not secure”.
A website showing as “Not secure”
…over the past few months we’ve been running tests taking into account whether sites use secure, encrypted connections as a signal in our search ranking algorithms. We’ve seen positive results, so we’re starting to use HTTPS as a ranking signal…